**draws sword and glares around the room**
The first one who mentions "franchise" in the same breath as Star Wars, I'll have yer guts fer garters.
Like Lord of the Rings, Star Wars be a multi-chapter story. The entire story were born in the late '60s, early '70s. Aye, they be makin' lots o'money fer it - but they also be their own production company which takes a lot o' money t'be. Aye there be plenty o'merchandising tie-ins, as there always were since 1977.
And don't be callin' Star Wars fans "whiney" when ye be whinin' yerselves on this here board.
**slams sword back into scabbard** And that be my 2-dubloons worth!