FUD
Fear, Uncertainty, doubt. (My work here is done)
true story:
My wife works in the morgage industry, and called me one day to ask what BAS stood for. I told her it meant "Big As S**t".
She laughed and asked "no, really, what dose it mean?"
I told her that was what it ment
She then explained she was looking at an LES, ( leaves and earnings statement, ie: military paystub) and it listed BAS.
Oh that's "Basic allowance for Subsistance"
She's never let that one die.