The cost is around $50 plus per person. If you want the Captian's seating up front, it's another 20 bucks. You get wine, beer (no choices on either of those),soda, or water with the dinner. Drinks prior to opening will COST you, so bring bucks! The gift shops have pretty much what I've seen elsewhere, a tad cheaper, but not by much.
There are colored sections, the ones that are the best, Yellow,Red , Orange, Purple. Stay away from the Blue and Green sections- those are really bad angle seating. Be sure and ask for those sections when you make reservations, and you must make reservations! They will ask for a credit card and charge you at the time of making the reservations. They will not do it any other way.