Like the name inplyed, they went the opposite direction of the VOC, towards america and the Caribbean.
however after they sold New Amsterdam to the English (one of the most stuppid things whe ever did in history)the organisation declined a bit. If it wasn't so I could have typed this post in my own mothers tongue...
My link
My link
My link
oh, and they had cuns to... very nice ones that is to say...