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Subliminal messages, aye? I expect to hear people clucking about this. I'll bet it's going to put those who don't have time to crack the codes in a fowl mood.

Viewers Will Need To Record, Decipher Message For Free Food

LOUISVILLE, Ky. -- KFC has a secret it wants to share.

Not the ultimate secret -- you know, what's in that combination of herbs and spices that gives Kentucky Fried Chicken that unusual flavor. That one remains under lock and key.

But marketers for KFC have come up with a television ad campaign that could bring any viewer willing to put in a little work a free sauce-drenched Buffalo Snacker chicken sandwich.

All they need to do is record the ad, play it back and crack a hidden message.

The aim is two-fold: interested viewers will have to watch the ad. And, according to chief marketing officer Scott Bergren, it creates a little fun on the screen.

The ads are airing on NBC's coverage of the Winter Olympics and programs on the major television networks.

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